We have a deep understanding of packaging challenges.  Our team is both recognized and respected within the industry due to our many years of experience and sales of frontline brands.  The ISP Latinoamérica executive team brings decades of knowledge and capability to deliver the high-quality products and services you deserve.


Managing Director

Jim Gordon started working in the packaging industry in 1990, holding leadership and ownership positions in multiple international companies.  He has spent his profesional career understanding and successfully implementing international commercial programs in the packaging/ engineering field.  He is dedicated to providing quality equipment and unparalleled services to his partners, on-time and on-budget.


General Manager

Trained as a mechanical engineer, Mathias Goertz began working in the packaging industry in the mid-1990’s as an apprentice project engineer for an American company.  Since then, he has dedicated his profesional life to the industry as an entrepreneur with operations in various Latin American countries, serving the needs of his clients with solutions from commercial partners that manufacture equipment, materials, and services.


Executive Vice President

With an academic and professional profile based in business administration and finance, Gesen Mada has worked at ISP Latinoamérica for 11 years, successfully holding commercial, technical, logistical, and legal roles at the company.  This experience has allowed him to oversee the general panorama of ISP Latinoamérica and be a key leader in the operation of the company, providing practical and efficient solutions to fulfill objectives and overcome challenges.  In doing so, he always satisfies customer needs.


Key Account Manager

Diego Vazquez began his career in 1972 as a graphic designer and superintendent at SIVESA.  From 1977-1993, he held various positions, including packaging manager at the Cuauhtemoc Moctezuma Brewery.  In 1994, he was head of projects and marketing of packaging equipment at Eurotecsa.  In 2005, he joined the ISP Latinoamérica team, giving comprehensive solutions and overseeing marketing for the packaging industry on behalf of Hartness Latinoamérica and ISP Latinoamérica.


Service and Supply Chain

Armando Juarez began working in the packaging industry in 2005, holding many different administrative and operational titles.  He has spent his professional career successfully implementing and applying his acquired experience into the industry.  His main objective is to deliver quality services to our clients, on-time and according to customer needs and expectations.


Director of Operations

Macario Cruz has over 28 years of experience as an engineer after earning his degree in electrical engineering.  He worked with Grupo Modelo at the Modelo Brewery in Mexico City for 25 years, holding many different positions, including packaging supervisor, shift manager in electric power generation, production shift manager, and plant maintenance manager.  In 2017, he joined ISP and now works with the rest of the executive team towards delivering high-quality solutions to our customers.


Regional Sales Manager

Jose Antonio Martinez has 3 years of experience in the packaging industry, selling and distributing throughout many markets, including alcoholic and non-alcoholic beverage markets, food markets, pharmaceutical markets, and household markets.  He has extensive experience in sales of products and solutions, where he tailors each experience to the needs of the customer.  He has collaborated with many other companies, such as Hewlett Packard, IBM, Sensormatic, and Sidel.


Regional Sales Manager

Irving Silva is a mechatronics engineer who studied at Universidad Anahuac.  He has worked in the packaging industry since 2008 and has held managerial positions in services and sales.  Thanks to his extensive experience in the technical arena, he provides quality advice and gives effective and efficient recommendations to clients based on their unique needs.


Technical Director

Daniel Nava has been working in the packaging industry for 28 years.  He has worked with many international companies as a field service engineer, installing several high-speed container manufacturing lines.  His main focus is efficiency, functionality, and productivity, while maintaining high customer satisfaction.


Engineering Manager

Federico Barrera has more than 20 years of technical experience with a wide variety of packaging machinery for different industries, including the food, pharmaceutical, chemical, beverage, and cosmetic industries.  He has led planning, development, and installation, as well as has commissioned turnkey projects, where he collaborated and integrated equipment from different countries.  He has many international certifications in the fields of operations and machine maintenance, as well as over 15 years of managerial experience.


Marketing Manager

Emory Gordon is a recent graduate of Furman University as a bilingual Business and Spanish double major. She is now pursuing a double degree in International Business and Management beginning in the Fall of 2021 at the University of South Carolina. She has extensive experience in international business management, international marketing and corporate law. She has been Marketing Manager since the summer of 2020, where she built the department from the ground up.

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